Rodney Carmichael

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RACHEL MARTIN, HOST:

Sometimes, good music is not enough. Not even for Kanye West, the musical genius and G.O.O.D. Music mogul who stooped, and fell, to cretinous levels in the eyes of many fans this week.

Forget that old adage about hip-hop being a product of the streets. Nowadays, if you really want to keep your finger on the pulse, you better follow the tweets.

Consider the events this week in rap as exhibits A, B, C and D: In the last five days, three of the biggest, most elusive names in rap have taken to social media to tease fans with forthcoming album release dates, while rap's reigning G.O.A.T. collected the big cheese.

In the annals of American culture, Kendrick Lamar's unprecedented Pulitzer win in music for DAMN. will stand alongside a recent influx of hip-hop firsts: Jay-Z's 2017 induction into the Songwriter's Hall of Fame, LL Cool J's 2017 Kennedy Center Honors and the entire slew of artists who — to paraphrase a George Clinton classic — helped paint the White House rap during Obama's presidency.

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(SOUNDBITE OF SONG, "DNA.")

KENDRICK LAMAR: (Rapping) I got - I got - I got - I got loyalty, got royalty inside my DNA, quarter piece, got war and peace inside my DNA.

NOEL KING, HOST:

Sacha Jenkins was just a nine-year-old kid coming of age in Queens, New York when Blondie's "Rapture" broke big in 1981. An early harbinger of hip-hop's crossover appeal, it became the first song featuring rap vocals to reach the top of the Billboard Hot 100. Today, rap regularly owns the top 10 and Jenkins, an O.G. even among the original generation of hip-hop journalists, has been documenting the culture from the inside out since its golden era.

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